# KOL Program

Welcome to the Swan KOL program! We're excited to partner with passionate individuals like you to help spread the word about Swan and its amazing products.

## Duration 

31st January 2024 - 2nd April 2024

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You can kickstart your tasks from 1st February 2024.
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## Tasks Available

* Attend Swan Chain online events (MUST)
* Share Swan Chain events/ announcements on various communities and social media platforms  (MUST)
* Publishing short-form content on your own social platforms
* Create 3 short videos about Swan Chain in your language(s)
* Publish long-form article/ blog about Swan Chain on your own social platforms
* Explore additional creative tasks!

## **How to Participate**

### A. Sign up

Fill the information on [the application form](https://docs.google.com/forms/d/e/1FAIpQLScXKVrChs5objzSsg0rHvWKo18NJqICiboT5BGtyGF-Y9mwDg/viewform).

### B. Join the KOL channel

You will be added to a dedicated KOL group on Discord, specifically for announcements and discussions related to KOL activities.

{% hint style="info" %}
All applicants will be added to the Discord server, and none will be disqualified at this stage. Applicants can continue to grow their fan base until April 2nd. However, if they do not reach 1000 followers by then, they will not receive the reward.
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### C. Spread the word about Swan

1. **Create high-quality, original content:** Share videos, articles, Twitter posts, or group/community shares that promote Swan in an engaging and creative way. Avoid plagiarism and maintain a positive tone.
2. **Complete the Workform weekly:** Every Sunday by 11:59 PM, submit a [Workform](https://docs.google.com/forms/d/e/1FAIpQLSdJL42MosftAC6pjOznYh9D_tpsPZC5dJfLmIODHrvseRfNQw/viewform) that details the content you created for Swan that week.

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If you are away for certain weeks and cannot complete tasks as required, make sure to submit the [form](https://docs.google.com/forms/d/e/1FAIpQLSdJL42MosftAC6pjOznYh9D_tpsPZC5dJfLmIODHrvseRfNQw/viewform) as usual and indicate your reasons for not completing the tasks. You must complete missing tasks the week after to be still eligible for the rewards.
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After three weeks of not completing your weekly [Workform](https://docs.google.com/forms/d/e/1FAIpQLSdJL42MosftAC6pjOznYh9D_tpsPZC5dJfLmIODHrvseRfNQw/viewform), you will be removed from Discord as well as cancel the rewards eligibility.
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## **Reward Structure**

The reward system comprises two parts - base rewards and extra bonuses.

### **A.** Base Rewards

<table><thead><tr><th width="173">Follower Count</th><th width="191">Reward in SWAN</th></tr></thead><tbody><tr><td>1,000 - 5,000</td><td>300</td></tr><tr><td>5,000 - 15,000</td><td>800</td></tr><tr><td>15,000+</td><td>1,200</td></tr><tr><td>25,000+</td><td>Contact Us</td></tr></tbody></table>

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Base reward based on your follower count at the end of the program.
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### B. Bonus Rewards

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Bonus rewards for completing specific tasks and achieving content view milestones.

Only work tracked via [Workform](https://docs.google.com/forms/u/2/d/e/1FAIpQLSdJL42MosftAC6pjOznYh9D_tpsPZC5dJfLmIODHrvseRfNQw/viewform) is eligible for bonus rewards. You must submit a link or a screenshot as proof of your work for the Swan team to review it.&#x20;

Every piece of content you create must showcase creativity and originality. Mere copy-pasting will not be considered as task completion.

You must NOT spread misinformation or negative sentiment towards Swan and its related products.
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#### 1. Video

<table><thead><tr><th width="173">View Count</th><th width="306">Reward in SWAN</th></tr></thead><tbody><tr><td>1,000+</td><td>500</td></tr><tr><td>3,000+</td><td>1,000</td></tr><tr><td>5,000+</td><td>1,500</td></tr><tr><td>10,000+</td><td>2,500</td></tr></tbody></table>

#### 2. Short-form Content

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Eligible short-form content includes tweets, short posts, and threads published on platforms such as Twitter, Weibo, and Facebook.
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<table><thead><tr><th width="173">View Count</th><th width="306">Reward in SWAN</th></tr></thead><tbody><tr><td>1,000+</td><td>100</td></tr><tr><td>3,000+</td><td>200</td></tr><tr><td>5,000+</td><td>300</td></tr><tr><td>10,000+</td><td>500</td></tr></tbody></table>

#### 3. Long-form Content

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Eligible long-form content includes blog posts and articles of over 300 words, published on platforms suitable for long-form content, such as Medium, personal blogs, guest blogs, etc.
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<table><thead><tr><th width="173">View Count</th><th width="306">Reward in SWAN</th></tr></thead><tbody><tr><td>1,000+</td><td>300</td></tr><tr><td>3,000+</td><td>600</td></tr><tr><td>5,000+</td><td>900</td></tr><tr><td>10,000+</td><td>1,800</td></tr></tbody></table>

#### 4. Group Sharing

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Eligible groups/communities are those groups/communities with over 200 members.
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<table><thead><tr><th width="173">Group Count</th><th width="306">Reward in SWAN</th></tr></thead><tbody><tr><td>5+</td><td>50</td></tr><tr><td>10+</td><td>100</td></tr><tr><td>15+</td><td>200</td></tr><tr><td>20+</td><td>250</td></tr></tbody></table>

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The KOL program and Swan Ambassador programs are two separate incentivized programs. One user cannot receive rewards for both programs. You can opt out of any program at any time.&#x20;
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